How 'Pitfluencers' Seek To Redeem The Breed's Reputation Through Social Media

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The Ringer's Jacqueline Kantor takes a deep dive into the world of 'dog influencers,' which is considerably less annoying than it sounds (at least when compared with that of human influencers peddling contouring make-up foundations and scientifically questionable 'tummy teas').
The first common misconception about pit bulls is the simplest: Most dogs classified as a “pit bull” aren’t actually pit bull terriers. It’s a broad term, in the way that beagles and Rhodesian ridgebacks are both technically “hounds” despite weighing roughly 20 and 90 pounds, respectively. “Pit bull” is a classification used to describe four distinct breeds: American pit bull terrier, American Staffordshire terrier, American bully, and Staffordshire terrier. It’s an umbrella term that places Bronson, a short and stout 62-pound bully with a champagne tri-color coat and 220,000 Instagram followers, in the same category as Rey, a “pocket pittie” just a hair over 40 pounds with a slate-colored coat, a white underbelly, and 38,500 followers.



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Sydnee Gilletti and her husband adopted Bronson, a three-year-old American bully, when he was seven months old. His ears had been cropped by his previous owner, and his two ochre eyebrows give him a bit of a perpetual quizzical look. Bronson’s account features clips of him cuddling with Gilletti’s other bully, Kush; trying his first pickle; and bounding up the stairs with a chew toy in his jaws. The feed came in handy when Gilletti and her husband purchased their most recent home. The homeowner’s association had rules against pit bull–type breeds, and Gilletti prepared what she called a “dissertation” to defend Bronson’s and Kush’s character, and brought in the Instagram account as another piece of evidence.
“Putting Bronson content out there has helped a lot of people realize that some of the misconceptions about these dogs are crazy and not true,” Gilletti says.

Read the full article at The Ringer. 

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