CEO Buys Super Bowl Ad To Thank Vets For Saving His Dog's Life

NBC15 (Madison, Wisconsin)
January 28, 2020

A dog named Scout being treated for cancer at the UW School of Veterinary Medicine will be featured in a Super Bowl ad on Sunday, February 2nd.

Scout is a golden retriever who also serves as the unofficial mascot for the company “WeatherTech”. Weathertech makes automotive accessories like customized floor mats. They also manufacture home and pet care products. Scout belongs to the company’s founder and CEO David MacNeil.

"Most people know what we do," MacNeil said. "But [we asked] what can we do that's going to have a bigger impact?"

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